The reason? The wall art.
“Your chilli cheese dog gives me hope,” reads one picture which shows Barak Obama eating a hot dog. The picture is even signed (supposedly) by the former president.
“Look what you made me eat!” writes Taylor Swift in another photo, while even Frank Sinatra has given the tiny eatery his thumbs up, writing: “I left my heart at Go Dog!”
Of course, being Vietnam, a once-strong ally of Cuba, Fidel Castro has got in on the act. “Viva la Go Dog, Yankee Scum,” writes the late Cuban president.
Drive Right Thru
According to Go Dog co-founder, Lam Quynh Trang, the pictures aren’t legit. Honestly. Although it would be great if they were.
“We have an awesome graphic arts and creative team who have been a big part of helping us achieve our look,” she says. “In fact, whatever success we have is of course due to our entire team of talented people.”
Having opened just a few months ago, the team behind Go Dog are happy at how people have bought into their concept.
“Our customers love the fact that they can drive their motorbikes right up to the window, and place their order,” says Trang. “The funny bit is that some people fail to stop on time, literally creating a drive-through. As in drive through our building…”
From New York with Love
The menu boasts five to six standard American-style hot dogs, as well as sides like fries and onion rings, but they are constantly playing with the hotdogs on offer. With a number of specialities available, they’ve already developed more than 50 different styles of hot dogs.
According to the wall art, Marilyn Monroe, however, likes it traditional. “Your New York Dog is #1” she says on her signed photo.
Which just goes to show. Sometimes the simplest things are the best.
Go Dog is at 29 Thao Dien, Q2, HCMC
PHOTOS BY OLGA ROZENBAJGIER
To read the other articles in this series, click on the following links: