What started out as a couch conversation is now a completed family project. Owner Tam Nguyen collaborated with his sister Phuong and brother-in-law Bruce to come up with an establishment where they can share their love for quality coffee, and a cosy, fun space. The planning and execution took them about three months, but the interest in coffee and serving the people is rooted way back. Indeed, Vietcetera Café is what they have envisioned. “We were just joking about opening a café, but one thing led to another and here we are,” says Tam.
The Pullman Saigon Centre has come up with a novel way to keep abreast of evolving food trends in Vietnam — a pop-up style burger bar. The brainchild of general manager Tony Chisholm, the concept came about in recognition of the need for high-end hotels to move on from “the old historical cliche” of offering just club sandwiches.
You are struck by the scale of the place as soon as you walk up the small staircase into East West. It’s a grand arena, and the lofty ceilings match its impressive ambition. The trick is to make the large space inviting without being intimidating, and East West have pulled it off.