Friday, 30 August 2013 08:36

The Internet Banner Ad

The Internet Banner Ad

I admit I am a big fan of using the internet to get a message across to potential clients of my product providers in Vietnam. Whether it is LinkedIn, Facebook or an email campaign, I have always had a good conversion rate with very limited negative feedback (note — always from unemployed expats with too much time and advice on their hands). However, the internet banner ad is something I had never given much thought to… until recently.

The Costly Typo

One thing that really annoys me is typos (I cringe at the mistakes in people’s resumes and online profiles everyday) and before any of you come banging on my door, I know I make them, too. That annoys me most of all. And while I think typos do cost the maker some money in lost opportunities and credibility, the following are the most expensive typos ever.

Friday, 12 July 2013 05:09

Advertising Archetypes

Advertising Archetypes

Matt Bender digs into subliminal billboard culture in Vietnam. Photos by Francis Xavier and Nick Ross. Additional reporting by Hoa Le

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